Visit Orlando, the official tourism association for the most visited destination in the US, is turning a new chapter in the destination’s history by launching a new branding campaign titled “The Never Ending Story.”
"Visit Orlando is reaching out to the storyteller in all of us through this new branding in order to showcase our visitors and the lifetime of memories they made and will make across our destination," said Visit Orlando President and CEO George Aguel. "With the launch of the global story search, millions of guests are united through their connection with Orlando, a destination that was literally built on storytelling.”
The four-month long consumer campaign will appear across a variety of digital and out-of-home executions in Ontario and include cooperative programs with Travel Brands and Air Canada Vacations. The campaign positions Orlando with families as a versatile vacation destination that appeals to both first-time visitors and repeat guests alike.
Through a series of inspirational photographs and video being seen for the first time this fall in the US, Canada, UK and Brazil, Visit Orlando aims to elicit the unique emotions that guests experience throughout the Central Florida destination. As part of the creative launch, the tourism association is collecting the stories its visitors have to share about the unique memories they can only make in Orlando.
The campaign's call-to-action, OrlandoStories.com, is where guests can both explore real stories that inspire future travel or submit their own Orlando Story for a chance to win a five-day/four-night dream vacation for a family of four.
Visitors are also encouraged to use #MyOrlandoStory when sharing posts, photos and videos in social media. Each week, Visit Orlando will select a fun or heart-warming story from one of its guests to be featured as Visit Orlando’s "story of the week" on Facebook (Facebook.com/visitorlando) and Twitter (@VisitOrlando).