Meaningful and customized client communications foster brand loyalty but can sometimes prove to be a time consuming endeavour. This week Vacation.com introduced its proprietary On Cue product, an added enhancement for member's client outreach. As an extra benefit to those participating in Vacation.com’s Engagement Select program, On Cue enables members to select specialized, automated emails to be distributed to their clientele while also augmenting the personalized emails that are already a part of their agency’s client relationship and retention process. The automated emails are customized with the participating agency’s logo, location and email address, ensuring the agency remains top-of-mind with existing and prospective clients. Engagement Select agencies that opt-in to On Cue have access to the program for a rate of only $29 per month.

Nurturing Relationships

“We understand that it’s a priority for our agents to cultivate, nurture and grow the relationships they have with their clients in order to provide exceptional vacations and a lifetime of memories,” stated Vacation.com Vice President, Canada Christine James. “On Cue is yet another great addition to our extensive marketing suite, and makes it easier and more efficient for our member agencies to communicate with their existing and prospective clients through automated, customized emails. The implementation of On Cue demonstrates how Vacation.com continues to raise the bar in all that we do to support our members across Canada and throughout our North American network.”

Reminder & Correspondence Automation

The automatic emails generated from On Cue acknowledge birthdays and anniversaries, welcome new clients to an agency, thank clients for referrals, request travel preferences, provide passport expiration reminders and much more. On Cue allows busy agents to never miss out on the most important types of client communications; they never have to wonder, “Did I remember to welcome home my clients from their world cruise?”

“On Cue is extremely appealing to our members because we take care of the creative development and email distribution on their behalf,” said Travel Leaders Group Chief Marketing Officer Stephen McGillivray, CTC. “We know that communications based on actions or milestones receive the greatest response in terms of openings and actions generated. When a client or prospective client receives an email produced from the On Cue program, they’re going to feel valued. These recurring touch-points make lasting impressions and can often generate referrals.”  

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