Air Transat has launched two new TV ads, produced by DentsuBos in partnership with Bell Media. The two 15-second ads aim to promote Air Transat’s European destinations to Canadians looking to get away this summer.
These ads build on Air Transat’s concept of the pivoting airplane seat, in which travellers turn to face the camera to recount their vacations; this time, it’s etalk hosts Ben Mulroney and Lainey Lui who share memories from their trips to London and Paris, respectively.
Air Transat's European program includes direct flights to 28 destinations.
The Air Transat ads will run in Ontario and British Columbia from April 18 to 30.