Senior research associate at the Canadian Tourism Research Institute Jennifer Hendry will present industry trends

jennifer hendryCTO

Senior research associate Jennifer Hendry.

The factors influencing Canadians' travel plans for winter 2015-16 and the percentage of those who intend to travel to the Caribbean will be revealed when a senior Canadian travel researcher addresses regional tourism officials during Caribbean Week Canada later this month.

Senior research associate at the Canadian Tourism Research Institute, Jennifer Hendry, will present on trends in the industry, with particular reference to the Caribbean, at a special luncheon in Toronto on November 16.

Hendry conducts surveys of Canadians and their outbound travel intentions and motivations, and produces an annual five-year outbound travel forecast to more than 50 destinations.

During her presentation she will demonstrate how economic conditions, the cost of travel and population demographics impact Canadians’ travel decisions. She will also compare travel intentions for 2015-16 to previous years and demonstrate the  impact lower trip intentions will have on the short-term travel forecast.

“The drop in oil prices has had far reaching effects on Canadian travellers," Hendry said. "With the Canadian dollar in decline, and disposable income impacted in some parts of the country, many Canadians are finding that their trip intentions are being affected, or even cancelled altogether."

Attendees at the industry luncheon can also expect detailed information on planned airline seat capacity to the region and the top Caribbean destinations for Canadians.

The networking luncheon will take place at Rosewater, 19 Toronto Street, Toronto. It will be hosted by the Caribbean Tourism Organization (CTO)’s secretary general and chief executive officer Hugh Riley.  

This year the CTO presents an expanded program for Caribbean Week Canada, which includes first-time visits to Kitchener/Waterloo and Burlington, where member countries and partners will take the Caribbean message to travel agents.  Another first will be a church service to launch the week.

The program also includes a Diaspora Forum on November 16 and a tourism awards luncheon, during which travel media and industry leaders will be recognized for their support of the Caribbean.

Caribbean Week Canada runs from November 15 to 19 and is being organized by the CTO’s New York office with support from Caribbean national tourist offices in the marketplace.

For more information on how to participate in Caribbean Week Canada visit or call the CTO’s New York office at (212) 635-9530.

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