As summer is just around the corner, Atlantic City is vying for Canadian business. So how do you know if it might be right for your clients? We spoke with Heather Colache, leisure group sales manager, for her take.

What’s new in Atlantic City and what’s going on this summer?

Atlantic City has just announced P!NK in concert on the beach July 12, 2017 and Atlantic City’s signature event Thunder Over the Boardwalk free airshow, August 23, 2017. Stay tuned for more summer announcements.

Who is the client?
Atlantic City is a multi-dimensional destination with visitors ranging from students who attend and cheer-on our wrestling events and young professionals who visit on the weekends for the nightlife, to the visitors who love to take motor coach trips to AC and those who come to spend time in the casinos and stroll the legendary Atlantic City Boardwalk.

What is your elevator pitch as to why clients should visit Atlantic City this summer and why travel agents should sell it?
Atlantic City is a year-round destination that offers a wide range of accommodations, from seven luxurious casino resorts to brand name hotels like the Sheraton and Courtyard by Marriott. Boutique hotels like Claridge Hotel (a Radisson property) and Showboat Hotel, in addition to bed and breakfasts by the sea, are also available. Travellers will find unique year-round attractions as well as seasonal options. Among the breadth of activities are: fishing, dolphin watching, the Steel Pier, tax-free shopping in more than 100 outlets within walking distance of the beach and boardwalk, dining to fit any budget, non-stop entertainment (off-Broadway to concerts), rodeos and festivals. Of course, white sandy beaches and the salt air from the Atlantic Ocean make Atlantic City the best place for your client’s next vacation.

What misconceptions might exist about Atlantic City and what is the reality?
People often think that all the casinos have closed. In truth, there were 12 and now there are seven, with two more to reopen within the next year. Of the others, one is now a hotel and the remainder are currently closed with no plans to reopen in the near future. Another misconception is that the city is not safe. However, the local government and city have taken steps to ensure that visitors have a great experience with the introduction of the Atlantic City Ambassadors, who wear park ranger-like uniforms and patrol the boardwalk and city streets. They are available to answer questions, give directions and ultimately, help visitors have a great time in Atlantic City.

What are “insider secrets” travel agents can pass on to their clients for a unique getaway?
There are several “secret” restaurants (White House Sub Shop, Angelo’s and Chef Vola, to name a few), all of which are amazing. Rolling chairs on the boardwalk are a fun way to travel and see the sights. Another good tip to pass on to clients: You can keep your parking ticket from any casino and park free within 24 hours of the date stamp at another casino. And for those looking to extend their experience and branch out a bit further, Atlantic City is one hour from Philadelphia, 2.5 hours from New York City and three hours from Washington, D.C., so there are a variety of great day-trip options.




1. Atlantic City is an island surrounded by water, with a year-round population of 40,000.

2. Atlantic City is one of two shore towns in the U.S. that have free and protected white sandy beaches.

3. There are seven casinos in Atlantic City: four on the boardwalk and three in the marina.

4. Value season is November through March.

5. Victorian Cape May and Historic Smithville are a short drive away, as are trolley tours, history walking tours and 22 golf courses.

6. The New Jersey Wine Trail starts in Hammonton, which is within a 20-minute drive.

7. Find more “need to know” facts, plus packages and added value options by visiting A calendar of events is available at and is updated daily.

8. Call Meet AC, the destination marketing organization for Atlantic City, if you have any questions or require more information to curate a great trip for your clients: 609-449-7151.


Be on Top of your Sales Game with CT
Sales tips for products & destinations, career building advice, business development techniques & the latest industry news, all in one place.
Be on Top of your Sales Game
  • Sales tips for Products & Destinations
  • Career Building Advice
  • Business Development Techniques
  • The Latest Industry News