Ultra-luxury Silversea Cruises today introduced Silver Simplicity, its new simplified sales program for groups. Silver Simplicity is available for new group bookings on all future 2014 and 2015 voyages, replacing the Group Amenity Point (GAP) program.

Group travel is a highly lucrative market for travel professionals looking to boost their income. By reaching out to local schools, companies, houses of worship, and other organizations to leverage a group interest or need, agents can effectively maximize their earning potential. And Silversea's eight ships, offering over 700 worldwide destinations, can provide the perfect itinerary for group travelers wishing to indulge their common passion for history, art, nature, wildlife, fine wine, gourmet cuisine, and more.

"Our aim with Silver Simplicity is to help travel agents increase their group business by simplifying our policies and making it as easy as possible to sell to groups," said Kristian Anderson, Silversea's senior vice president and general manager for North America. "Instead of dealing with a complicated point system that varies from voyage to voyage, agents can now take advantage of a standard group program offered on all voyages, or an enhanced program available on select sailings."

The new Silver Simplicity group options are as follows:

Standard Group Program

1 complimentary tour conductor berth per 9 guests

$200 Onboard Spending Credit per suite for voyages of up to 9 days

$300 Onboard Spending Credit per suite for voyages of 10 days or longer

Minimum of 5 full-fare suites to qualify

Enhanced Group Program (select voyages only)

1 complimentary tour conductor berth per 5 guests

$200 Onboard Spending Credit per suite for voyages of up to 9 days

$300 Onboard Spending Credit per suite for voyages of 10 days or longer

Bonus travel agent commission

Minimum of 3 full-fare suites to qualify

Travel agents with existing 2014 or 2015 groups departing July 1 or later booked under the previous GAP program have the option to convert to Silver Simplicity if they wish.

Groups that reserve back-to-back voyages will enjoy the applicable Onboard Spending Credit for each voyage depending on the length of sailing. Onboard Spending Credits are not available for groups booked on expedition cruises.

For a list of enhanced group voyage dates and complete details of the Silver Simplicity group program, travel agents should visit the Communications section of My Silversea.

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