What do travel agents need to know when selling Scottsdale, Arizona? Rachel Hall, Scottsdale CVB tourism sales manager, shares some insider tips.
1. What’s new on Scottsdale’s health and wellbeing scene?
The Westin Kierland Resort & Spa recently unveiled a series of boozy facials and treatments that use alcohol as a primary ingredient. The ‘Fireball Facial’ pairs the warmth of the spicy, cinnamon whisky with the cooling herbal properties of Eminence organic skincare. And travellers love Scottsdale’s unique yoga offerings, like aerial yoga at Fairmont Scottsdale Princess or moonlight yoga at Boulders Resort & Spa.
2. Why do you think Scottsdale attracts health and wellbeing clients?
Scottsdale’s reputation as a place of health and wellness dates back hundreds of years to the ancient Hohokom Indians, who took into account the body and spirit when assessing overall health. Today, Scottsdale’s spas are drawing upon lessons learned by native ancestors and offering programming that seeks to not only heal the body, but also the heart and mind. With more than 50 incredible resort and day spas in the area, dozens of hiking trails, and several restaurants dishing out healthy cuisine, there are wellness options around just about every corner.
3. Who should agents be targeting?
Whether a client is looking for a relaxing retreat during which he or she never has to set foot outside an all inclusive resort, or if the client is hoping to explore the Sonoran Desert and squeeze in a few spa treatments here and there, Scottsdale is the perfect destination. We guarantee that their clients will leave Scottsdale feeling better than when they first arrived.
4. Any incentives for agents who book Scottsdale health and wellbeing trips?
Canadian travel agents can expect commissionable packages when booking health and wellbeing trips. The rates will vary based on the spa and the package details, but most are about 10 to 15 percent. Many Scottsdale resorts are offering additional deals to Canadian agents right now to offset the dollar ratio. Canada is such an important market to Scottsdale and we want to make sure the leisure guests keep coming back.
5. Any hot sales tips on how to close a sale?
Travel agents can easily capitalize on Scottsdale’s gorgeous weather to assist in closing the sale. Agents can also speak to the variety our destination has to offer. Most leisure travellers want to explore the destination; they don’t usually spend their entire vacation laying by the pool. Agents can put together a wide array of options that all contribute to wellbeing outside of the spa. Many agents also find it very effective to sell against the always-connected and bustling lifestyle their client has. They sell Scottsdale as a place where people can truly relax and escape the hurried tasks of home.