Record-breaking Travel and Tourism numbers for destination mark four consecutive years of top industry achievements
Greater Miami Convention & Visitors Bureau (GMCVB) President & CEO William D. Talbert, III, CDME announced today that Travel and Tourism’s overnight visitors to Greater Miami and the Beaches for calendar year 2013 surpassed another benchmark with a record-breaking 14.2 million overnight visitors, a +2.2% increase over 2012.
“This is the first time the destination has welcomed more than 14 million overnight visitors and marks the fourth consecutive year of record-breaking overnight visitors to the destination,” says Talbert. In 2013, Greater Miami and the Beaches welcomed a record 7.13 million International overnight visitors, an increase of +4.4% over the previous year and a record 7.09 million Domestic overnight visitors, a +0.2% increase over the previous year. A record $22.8 billion in visitor expenditures for 2013 represents an increase of +4.6% over 2012.
“For the fourth year in a row, the strength of the Miami brand continues to attract record overnight visitors from around the world, generating record expenditures and supporting ongoing increases in the number of jobs in our industry,” says Steven Haas, GMCVB Board Chair. Greater Miami and the Beaches’ Accommodations and Food Services Employment reached a record 110,800 industry jobs, which is a +4.3% increase over the previous year and 48 consecutive months of industry employment increases.
In 2013, Greater Miami and the Beaches ranked #4 in all three categories of revenue per available hotel room (RevPar), hotel room rate, and occupancy among the Top 25 U.S. Hotel Markets. The destination achieved new records in 2013 for RevPar of $137.60, an increase of +10.1% over the previous year. Average daily room rate reached a record (ADR) $176.66, an increase of +8.1% over the previous year and hotel room occupancy climbed to a record 77.9%, a +1.8% increase over 2012.