Running along the waters of the Rio Grand lies the vibrant city of El Paso, translating to “The Pass” in Spanish. This westernmost point of West Texas is noted for the Franklin Mountains State Park, celebrated golf courses, 302 days of sunshine a year, and so much more. If your clients are bound for the “Sun City,” or at least considering it, here are a few of the many reasons why they’ve made the right decision.

A river defines the border crossing between El Paso, a city established in 1850, and Ciudad Juárez, in the Mexican state of Chihuahua. Travellers will be happy to know that the El Paso International Airport, the largest commercial hangar in West Texas, is just four miles northeast of the downtown core. From there, clients can access rental cars, cabs and citywide infrastructure to move about. With easy access to the I10 and I25, the city is perfectly positioned as a hub for visiting any of the national parks within driving distance and other unique New Mexico experiences. Outdoor adventurers will want to visit Aguirre Springs, the quiet village of Cloudcroft, Gila National Forest or Hueco Tanks State Historic Park. Big Bend is also a popular attraction, where there’s plenty to explore in Marathon, Study Butte, Terlingua Ghost Town, Lajitas and Big Bend National Park.

This vibrant community cherishes traditions unique to its nature, predominantly the American-Mexican culture throughout. Known as “the Boot Capital of the World,” visitors can shop until they drop at one of over 12 boot manufacturers and retailers in the area. Meanwhile, cocktail connoisseurs can take a sip of the tequila-based margarita that was rumoured to be invented in the El Paso-Juarez region, and history buffs should visit the Border Patrol Museum, the only one of its kind in the United States.

History is housed within the walls of museums and galleries of El Paso, built for endless exploration in this storied city. The El Paso Holocaust Museum and Study Center is one of few found in the U.S., plus the destination is home to some of the oldest working missions in the country. Culture vultures can spend the day examining the Museum of Art and its exhibitions, while families can find fun visiting the local zoo or strolling through the First Armored Division and Fort Bliss Museum, a nod to El Paso’s large military presence. For clients looking to delve deep into this cactus community, they can spend time in the Centennial Museum and Chihuahuan Desert Gardens, featuring both permanent and rotating works detailing the extensive native plants, as well the diverse way of life unique to the area.

Visitors can spend their day in search of Texan treasures at El Paso Downtown Artist and Farmers Market, and then sit back and relax by night as they take in endless enjoyment. To start, head to Tabla, a tapas restaurant dishing out a rotation of Southwestern plates including traditional red mole and chimichurri sauces. After a delicious meal, take your business outside of this converted red brick restaurant to the legendary Plaza Theatre, built in 1930, for an evening with the creative set. This restored building not only serves as a local landmark but has once hosted some of Hollywood’s late greats including John Wayne, the Markx Brothers, and Roy Rogers. Next, hop on the trolley that runs 4.8 miles in two loops to the Ode Brewing Co, a local microbrewery serving smooth suds and hops inspired by the region. And for moments in between board meetings and conference calls, attend WinterFest at the Downtown Arts Festival Plaza or venue crawl in search of local talent, and year-round festivities.


El Paso’s hotel capacity of more than 9,600 rooms is set to double by the end of next year. This positions the growing metropolis as the place to check in, no matter the season. Travellers looking for a quiet place to call home can book beds at a variety of boutique hotels including the Stanton House, a stately structure built in 1912, or the ideally situated Hotel Indigo El Paso.   




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