'Airports are a destination in themselves'
All Images: Plaza Premium Group
Plaza Premium Lounge Management Limited, the industry leader in premium airport services, announced this week that the company is re-branding as Plaza Premium Group on its 17th anniversary to better reflect its business strategies and expansion plan, unveiling a new logo and adopting ‘Making Travel Exceptional’ as its purpose statement.
“We have organically grown from our position as the pioneer of the independent lounge concept to a global premium airport services provider. The new name marks a step towards reflecting the group's increasingly diversified airport hospitality businesses. We believe airports are a destination in themselves and our services and facilities will give travellers more reasons to enjoy their travel experience,” said Song Hoi-see, founder and CEO of Plaza Premium Group.
As a fast-growing airport hospitality brand, Plaza Premium Group currently provides an array of airport premium services in over 120 locations of 35 international airports and serves over seven million travellers annually.
On top of the opulent independent airport lounges that are in operation, the group also manages lounges for leading airlines and alliances, including Cathay Pacific Airways, Lufthansa Airlines, Korea Air, Singapore Airlines, Thai Airways, United Airlines and Skyteam.
Riding on this re-branding opportunity, Plaza Premium Group is adding two new brands, Aerotel and Allways, to its existing portfolio, consolidating the group’s evolving businesses into four core pillars: Airport Lounge, Airport Transit Hotel, Airport Meet & Greet Service, and Airport Dining, to complement travellers’ overall airport experience.
Aerotel, a unique line of airport transit hotels, promises travellers an unparalleled perspective of airport transit. Unlike traditional hotels, Aerotel is strategically designed by being located either inside or alongside airport terminals to provide exclusive oases of tranquility, comfort and convenient accommodation for a refreshing and flexible stay.
Striving to become the synonyms to top notch airport transit hotel, Aerotel will make its debut in Singapore Changi Airport and Abu Dhabi International Airport later this year, with subsequent opening in London Heathrow Airport in 2016.
In addition, the group is introducing a new brand, Allways, to provide discerning travellers with a seamless airport meet & greet experience, from kerb to apron and apron to kerb in a breeze.
Whatever travel request one can wish for, from welcome gifts, one-stop pick-ups, lounge stays, buggy service, baggage handling, limousine transfers to restaurants and itinerary recommendations, travellers can unfailingly be assured at Allways.
The group is launching Allways by phases in seven airports, with this exclusive service being on offer at Toronto Pearson International Airport and New Delhi’s Indira Gandhi International Airport, to be followed by airports in Singapore, Macau, Kuala Lumpur, Muscat and London Heathrow.
“We strongly believe the travel experience begins the moment you step into the airport and that airport transit is a journey in itself, what we endeavor to create is a unique experience of ultimate comfort, convenience, value as well as love and care from our team; we design every service meticulously with this formula in mind,” Song concluded.