As travellers become more discerning and looking to enhance their travel experience, it’s worth considering how you can make this happen for your clients without a hefty price tag. An upgrade to Premium Economy Class is an option to consider – one which Air Canada in particular is hoping more travel advisors will recommend. Why, you may ask? Consider the perks:

- A distinct Premium Economy cabin.

- A larger seat, more seat pitch, and a greater recline.

- Access to Priority Services (including priority boarding, priority check-in and priority baggage handling).

- Hot meal offering that is served on china and glassware.

Not only that, but Premium Economy makes a journey more comfortable and enjoyable, rather than a simple mode of transportation from Point A to B; queue client gratification.

But who is the client? Consider how Premium Economy bridges the gap for travellers who may not normally opt for Business Class, but would value added comforts and services that are offered in Premium Economy. These travellers might be:

- Business travellers who are seeking added comfort and extra space either to facilitate working while flying or and to increase their productivity at their destination by arriving better rested and ready to work.

- Leisure travellers who want to enhance their experience and start their vacation from the moment they enter the airport with Priority Services, as well as benefit from an increased checked-baggage allowance.

So how should travel advisors position Premium Economy when speaking with their clients? Representatives of Air Canada suggest the following talking points:

- Premium Economy offers an enriched travel experience and added convenience at an attractive price point.

- It offers many features that start on the ground with Priority airport services and continue onboard with extra space and an elevated service for their hot meal options, as well as offering an additional checked-baggage allowance.

- It is a way to add amenities that make travel more comfortable and enjoyable.
- For business travellers, it is a productivity tool.


What’s it going to cost?

Of course, precise as fares do change and vary by route and even time of the year. Essentially, Premium Economy fares are positioned to present an attractive option for value conscious travellers who desire additional comforts and convenience while travelling. 

Features overview:

- Priority services: Priority boarding, check-in and baggage handling.
- Greater recline (seven inches) and a larger seat compared to Economy Class.
- Thirty-eight-inch seat pitch.
- A next generation entertainment system featuring personal touch-screen TVs.
- Complimentary wine and spirits, as well as premium cuisine and a hot towel with every meal service on all international flights (as well as on longer flights within North America). On shorter flights within North America, guests receive light breakfast or a selection of complimentary snacks.
- An adjustable headrest, a comfortable pillow and blanket.
- Ambient mood lighting and an individual reading light.
- An increased baggage allowance compared to Economy Class.


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