When young entrepreneurs Peter Morton and Isaac Tigret launched the first Hard Rock Café in London in 1971, the Who, The Beatles and The Rolling Stones all stopped by. But it wasn’t until Eric Clapton stopped by and gave Tigret the gift of a guitar that The Hard Rock's association with music memorabilia was cemented. Since then, the company has acquired no less than 73,000 pieces, including everything from the Beatles' original Magical Mystery Tour bus and the Flying V guitar that Jimi Hendrix used at the Isle of Wight Festival to a Justin Bieber skateboard.
The legacy of the brand has since evolved to include all-inclusive properties, and CT recently had the opportunity to stay at the Hard Rock All Inclusive in Punta Cana, which provides all the delights of a resort property – a wristband that guarantees access to 13 pools, nine restaurants, 23 bars and lounges – as well as special music-themed options that sets this property apart from other all-inclusive resorts. So why might your clients enjoy it? Here's the lo-down.
It's all about the music
There is music memorabilia on every wall and around every corner. There’s a tuxedo Tommy Starr, Britain’s first true rock star, wore onstage during a 1963 performance of Half a Sixpence; a black top hat signed by Alice Cooper, a silver jumpsuit worn by Shakira. The most popular item is the Madonna Car, a limo covered in square tile sequins that was custom made for Madonna to use during the 2001 Grammy Awards to promote her album “Music.”
Guests can reserve one of 20 Fender guitars, which come with AKG headphones and a Fender Mustang floor amplifier, to create a pop-up studio right in their own hotel room. There are 20 different Fender guitars to choose from including legendary Stratocasters, and classic Telecasters; also provided: a Fender Mustang Floor Guitar Multi-Effects Pedal, and a pair of SOUL by Ludacris headphones to ensure maximum sound. For the guest who wants to learn some new licks, Hal Leonard has provided video lessons of popular guitar anthems. There is no charge for this service: only a credit card is required to secure.
Rockin' spa experiences
The Hard Rock spa offers all the traditional massages and beauty treatments as well as a music-themed massage: the Wrap and Remix ($400); starts with a full body exfoliation and dry brush with green tea oil, and then a massage while the client lies on a bed that reverberates gently with thrumming guitars and slow tempo jams (not AC/DC, think Moonlight Mile).
Tiny Justin Biebers in training can realize their dreams by signing up for the KidzBop experience: children 4-12 years old check in to the Pop Star lounge, and meet with a personal tour manager who will help them plan out their “rock career.” Kids get a chance to create their own band name, learn brand new dance moves, select a red carpet worthy wardrobe, take an A-List photo, and finally, perform on a stage for other kids and their adoring parents.