Barbara Norton, Goway Travel's General Manager of their successful GroupsOnly & Special Events Department is celebrating 30 years (in May 2014) selling groups with the company. She has become not only Goway's, but also one of the industry's, top "Group Gurus" using her extensive experience and knowledge to develop itineraries and marketing strategies that have not only been welcome in the marketplace but have also allowed her to grow her department from a base of 2 staff in the early years to a dedicated staff of 22 today. Today, Barbara juggles many different tasks from overseeing the general day to day operations of the department, to presenting trade webinars, training staff, creating marketing pieces and attending trade shows on the hunt for new group product ideas.
Barbara's longevity and successes have come as a result of her passion for travel combined with a group team that she extols at every chance she gets as being "the best in the business!" Her dedicated team of destination group specialists has embraced the department's philosophy of getting travellers out of the coach and experiencing each country with all five senses. The Department's successful marketing mantra, "unique, innovative & interactive customized groups," evolved as Barbara saw the growing desire for less "cookie cutter" itineraries and the need for more compelling itineraries with authentic experiences-GroupsOnly's 'Wow Factors."
Agents are encouraged to inquire about GroupsOnly's competitive pricing, innovative itineraries, promotion and advertising assistance, and comprehensive documentation by calling 800 838 0618.