Foreign Overnights Top 70 Million in 2013

Staying the course charted in the previous three years, Destination Germany increased foreign overnight numbers in 2013, this time breaking the 70-million sound barrier. Preliminary figures released by Germany’s Federal Statistics Office state that foreign guests spent 71.6-million nights last year in German hotels with ten and more beds, an increase of four per cent over 2012. Says German National Tourist Board (GNTB) CEO Petra Hedorfer, “Presenting itself in prime form, the German tourism brand continues to see growth in demand from foreign countries, despite difficult economic conditions in Europe and beyond.”
 
Five source markets generate close to half of the 2013 growth: Foreign overnights for January through November 2013 increased by close to three million, 46 per cent (1.3-million overnights) generated by visitors from Great Britain (349,000), Russia (322,000), Switzerland (248,000), Arabian Gulf nations (237,000) and Poland (173,000).
 
Bavaria continues to receive the highest number of all foreign overnights, followed by Germany’s capital, Berlin, with the state of Baden-Württemberg in third place.
 
Growth from European countries stays the course: For the fourth year in a row, in 2013 Germany ranked second, after Spain, as favoured destination among European visitors. Representing three quarters of all foreign overnights, Europe remains the most important source market for Destination Germany.
 
Overseas markets go from strength to strength: Both North and South America continue to provide 10 per cent of Germany’s overnight total. Strong, dynamic growth is seen from Asian countries and especially the Arab Gulf nations and China.
 
Since 2009, six source markets account for 40 per cent of German incoming tourism: In the past five years, Germany recorded constant increases in visitor overnights from Switzerland, Russia, Great Britain, Poland, the Netherlands and China, generating an overall increase of 42 per cent, or 7.1-million overnights of the total 16.8 million from abroad since 2009.
 
Positive Outlook for 2014 and beyond: Underpinned by the results of the latest United Nations World Tourism Organization (UNWTO) study, the German National Tourist Board expects demand for Destination Germany to remain strong. The UNWTO predicts worldwide travel to increase by 4 to 4.5 per cent in 2014, with Europe’s share at 3 to 4 per cent. Says GNTB’s CEO Petra Hedorfer, “For Destination Germany, we count on an increase of 1 to 3 per cent in 2014. As for the long term, though, for 2020, we believe a total of 80-million foreign overnights is a realistic figure.”

Be on Top of your Sales Game with CT
Sales tips for products & destinations, career building advice, business development techniques & the latest industry news, all in one place.