Canada is the guest of honour at the 36th annual FITCuba conference and trade show, which opened on May 2 in Havana.
There are more than 1,000 wholesalers, hotels, and tour operators attending the show, including 130 journalists from around the world.
“Cuba has had 70 years of uninterrupted diplomatic relations with Canada, a testament of a relationship of respect and friendliness between Canada and Cuba," said Eloy Goveo, director for Canada of the Cuban Tourist Board. "That manifests especially vividly in the fact that Canadians have made Cuba one of their top three tourist destinations in the world.
"Most importantly, Cuba takes this opportunity to reiterate that the country has always been and will continue to be loyal to its traditional partners and friends, those who gave them a hand when they needed it most, and will remain true to its principles, values and identity.”
This year's edition of the Fair will be devoted to culture, and will highlight the special nature of Cuba’s plastic arts, music and craftsmanship, as well as other cultural aspects.
Minister of Tourism Manuel Marrero Cruz welcomed the participants to the newly renovated Gran Teatro del LaHabana “Alicia Alonso,” which is where the show kicked off with a gala concert. The theatre reopened on Jan. 1, 2016 and was renamed to honour the Cuban prima ballerina by the same name.
Guests were treated to an evening that showcased Cuba’s musical heritage and performing arts with renowned Cuban artistic groups.
In the next few days The Honourable Bardish Chagger, Canadian Minister of Tourism, will give a presentation.
For the first time, the tradeshow will open the gates of the Morro-Cabana Fairgrounds for the Cuban public to pay a visit, said Pilar Alvarez, president of OSDE VIajes Cuba. All Cuban tourism-related companies will show their products.