Activities in Burlington and Kitchener/Waterloo added to event

caribbean week canadaCTO

Caribbean Week Canada is coming back with a bigger and better line-up from November 15 to 19.

For the very first time the Caribbean Tourism Organization (CTO), its member countries and partners will take the Caribbean message to travel agents in new markets by visiting Burlington and Waterloo/Kitchener.

Another first will be a church service to launch the week.

Also of interest, this year is an industry luncheon where attendees will network with industry executives. Principal research associate of the Conference Board of Canada, Jennifer Hendry, will speak at this event about industry trends in the Caribbean.

“We have been working closely with our national tourist offices in Canada in planning for this year’s Caribbean Week and they have been very enthusiastically involved in developing the program," said Sylma Brown, head of the CTO’s New York office, which oversees the Canadian market. "Based on their input we have decided to add Burlington and Kitchener/Waterloo to the schedule and to begin the week with a church service.

“In both of these cities Caribbean government representatives and private sector suppliers will update travel agents on the variety of experiences and new developments that are available in their destinations and how these travel agents can drive business to the region.”

The Caribbean Week Canada program is as follows:        

Sunday 15 November, Toronto (time & venue to be determined), Church Service and Diaspora Engagement: The week begins with fellowship where Caribbean nationals and friends will be in attendance at a church service. A message from the CTO chairman will be read.

Monday November 16, Toronto, 12:30pm  to 2:30pm, Industry Luncheon: Jennifer Hendry, principal research associate of the Conference Board of Canada will speak about trends in the industry with particular reference to the Caribbean. 

Caribbean Diaspora Forum, Toronto, 6:00pm to 8:30pm: City and provincial officials have been invited to present proclamations in recognition of Caribbean Week Canada. 

Tuesday November 17, Toronto, 10:00am to 10:45am, Caribbean Press Briefing: Media will be brought up to date with developments in Caribbean tourism.

Caribbean Media Marketplace, Toronto, 11:00am to 12:30pm: Ministers and Commissioners of Tourism and other tourism representatives will update the media about their destinations.

Wednesday November 18 (Waterloo) and Thursday November 19 (Burlington), 5:30pm to 8:30pm, Exhibition and Travel Agent Educational Program: Caribbean government representatives and private sector suppliers will update travel agents on the variety of experiences and new developments that are available in the destinations and how to make the sale to their clients.

For more information on how to participate in Caribbean Week Canada visit here or call the CTO’s New York office at 212 635 9530.

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