myrtle beach 1All Images: Ilona Kauremszky

The Myrtle Beach Area CVB team: Kim DaRoja, director of sales; Danna Lilley, director of group sales and Susan Phillips, director of marketing.

By Ilona Kauremszky

“Have you been saving money on your vacations lately?” Susan Phillips, director of marketing for the Myrtle Beach Area CVB asked an industry audience during a recent Toronto visit held at the illustrious beachfront Palais Royale.

The Myrtle Beach Area Convention and Visitors Bureau and 18 travel partners were in town to showcase some of the latest cost saving measures to help clients save money despite the dipping dollar--and it was all done vintage Myrtle Beach style, complete with sumptuous Southern-style cuisine.

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Susan Scarce, marketing co-ordinator at Myrtle Beach Golf Holiday; Sharon Salyer, director of group sales, Legends in Concert and Chris Butler, director of sales at Ripley’s Myrtle Beach.

The destination continues to rank as one of the fastest-growing family and vacation destinations in the United States, attracting more than 16.1 million visitors annually.

Phillips announced that next year marks the 55th anniversary of the destination's popular Can-AM Days, the long-time tradition of welcoming Canadian tourists to Myrtle Beach in March with many free events and affordable attractions.

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Ruth Williamson of the US Department of Commerce in Toronto and Kimberly Hartley, Canadian rep of the Myrtle Beach Area CVB.

“Our relationship and history with the Canadian market has been based on affordability and value,” she noted, adding that every year some one million Canadians visit Myrtle Beach.

In commemoration of the milestone anniversary, special activities and events are being planned and details will be available closer to the time at

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Doug Switzer, president of OMCA; Dave Moule of DKM Travel; and Bill Lowen of Transtario.

Commenting upon the exchange rate she said: “We want to be the first destination to try and create a solution." That is why the destination is launching 'Canadian Dollar for Dollar Days' promotions.  

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Oyster shucker extraordinaire Yoshi Sheshero.

Next year between January 1 and April 30, various Myrtle Beach businesses will offer 60 percent off select accommodations, and up to 30 percent discounts on attractions, live entertainment and restaurants. To receive these exclusive Canadian promotions, clients will need to show Canadian identification like a valid passport.

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