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Ringing In Commissions
Mar 31, 2014
Need a new niche? Here's one that's ongoing with up to 50 potential additional sales over time. That would be 50 anniversaries to be celebrated and travel is always part of that equation. This niche is as old as dirt. The theme and format has changed from a grunt and animal...
The Power Of WOW - A 3-Letter Word To Help Your Commissions Rise Beyond Your Wildest Dreams
Mar 7, 2014
By Steve Crowhurst Have you noticed how much WOW we use in our conversations? The WOW word has become the word...
The Year Of The Horse - Equi-Tours Can Make You Saddlebags Full Of Commissions
Jan 31, 2014
It’s the year of the horse so make sure you back a strong steed that is able to pull its weight and respond to commands and change direction as and when needed. The horse is akin to transportation and travel so this might be a great year for you if...
It’s All About You - The Power Of Selfies, 2fies & Velfies
Jan 1, 2014
Well now. Who woulda thought, eh? Those old self-timing cameras where you turn the dial for so many seconds, release, run, pose and wait for the click. A selfie. Then known as a self-portrait. The difference between the two is based on the definition afforded to the word selfie as...
Nov 27, 2013
Let’s reap more sales by selling to the continuous source of clientele who are still ready to travel, see the sights, do something a little more adventurous. Of course you guessed right away – I’m referring to the Baby Boomer generation...
HOW TO SELL ARIZONA - Licensed To Sell
Oct 5, 2013
Mascot Marketing With Harry Zona BY STEVE CROWHURST, CTC When it comes to marketing travel, I’m all over graphics, images, cartoons and...
SELLING TRAVEL WITH STEVE - Selling To The Digital Elite
Oct 2, 2013
One of the latest reports to hit the trade papers is all about the ‘Digital Elite’ (DE) – those travellers who use all of the digital tools that they have at their fingertips....
Postcard Marketing - With A New Twist Old Tools Can Still Boost Commissions
Sep 16, 2013
Hey don’t leave the page yet! Postcards are big when it comes to marketing travel. If you have lived 173 years you might remember the first postcard that was introduced in Austria, then Germany and then the UK sometime in the mid 1800s. Back in that day, the postcard was...
How To Sell - Ski Vacations
Sep 3, 2013
Your Piste De Resistance Niche Market By Steve Crowhurst, CTC What goes up, must ski down! What ski’s down, can add some...
Postcard Marketing - With A New Twist Old Tools Can Still Boost Commissions
Sep 3, 2013
By Steve Crowhurst, CTC Hey don’t leave the page yet! Postcards are big when it comes to marketing travel. If...
The Luxe Life - Choose Your Product, Choose Your Suppliers & Choose Your Clients Then Sell Luxury Travel
Jul 4, 2013
Well one thing is for sure, you do not have the luxury of NOT selling luxury! That said, one man’s luxury is another man’s cheap seat. You have to get to grips with what luxury means to your client – and there will be numerous scenarios, levels and price ranges...
Go, Shoot, Edit, Upload - Making Money From Your Holiday Snaps
May 29, 2013
You, me, we…we like taking travel photos. Now with our digital devices we can shoot anything and everything a thousand times and there’s no waiting for those prints to come back from the photofinishing plant. Excellent. Well it would be excellent if you were using your photographs for what they...
Mobile Money - Make The m-Commerce Revolution Work For You
May 1, 2013
Sometime ago, on this very SWS page, I’d written that mobile or m-commerce will eventually be the first line of marketing for travel agents. I’ve also written that in the not too distant future, each child born will receive their “number” and that number, a series of digits, will be...
Romancing The World - Learn To Sell Weddings, Honeymoons, & The All-Important Combo
Mar 28, 2013
Have you tapped into weddings, honeymoons, and the dynamic combination of weddings AND honeymoons? That’s right, these two niche options actually provide three options for selling, and then there are niches within the niche such as the destination or the type of wedding. Extreme wedding ideas range from naked bungy...
Staying Alert! - Selling Means Using All The Internet Has To Offer
Feb 28, 2013
It’s surprising how few travel agents seem to know about this or, if they do, how few actually use it. I’m talking about the Google Alert app, a content monitoring service offered by Google. It’s also a quick and easy online form of five boxes that, once completed, will return...
Everything's Up In The Air For 2013 - Take A Second Look At Selling Air Travel
Jan 29, 2013
How did that happen? Another year done and dusted. It just makes it all the more apparent that time is not on our side. It is the one thing that you cannot store up, bank or save. You lose it if you don’t use it – which brings me to...
Selling With Steve - Christmas Is Coming
Jan 12, 2013
December is here and whether your faith is Christianity, Judaism, Buddhism, Hinduism, Islam, Paganism, Shinto, Sikhism or my personal favourite Goodhism (just do good and you are an instant member) December is the month of celebrations. That means you get to sell travel during this month for a religious tour,
Remember Remembrance Tours - Cashing In On The War Tourism Niche
Nov 26, 2012
It’s November and the month of remembrance as attributed to those who have lost their lives or gave their best efforts in fighting for their country. Most often we, as a race, focus our remembrance on the two World Wars number one and number two. My paternal grandfather was a...
$elling With $teve - YouTube And You
Oct 31, 2012
The way I see it is this. There are four major social media marketing tools for travel agents and they...
Selling With Steve: Destinations, Blogs, Vlogs, And...
Sep 21, 2012
If you did everything that’s being pitched at you as the fastest growing niche, the latest social media concept, network, the latest management technique and selling system… weeeeeeeeell sheesh kabob you’d be flat on your back with no time to action any of these ideas. So with my traditional no...
Digging For Dollars - How To Mine The Field Of Genealogical Research
Aug 29, 2012
“Hi, my name is Steve and I’m addicted to genealogy! Oh man. This is bad. It’s got me in its grip. I can’t stop. Every night I sit there, searching for my long lost rellie and he doesn’t even have a name yet. What am I to do?”...
The CT Connection - Making Better Use Of Your CT Connection
Jun 28, 2012
I’ve been writing my Selling With Steve column for close to ten years now. The new design and format of Canadian Traveller Magazine and the revamped website are full of innovative ideas written and created just for you. For this issue I’m going to sell you on making better use...
A Couple More Ideas - Turn Ideas Into Profits
May 30, 2012
Last month I presented 25 ideas for you to ponder, and hopefully turn into a profit, in conjunction with the very successful 25th Anniversary issue of CT. This month I thought I’d add three more for you. Here you go:
Bio Fuel - What's Fuelling You & What's Fuelling Your Bio
Apr 27, 2012
If you tend to ad-watch like I do, you’ll be noticing more than few products being fuelled by something or someone. Fuelled by You. Fuelled by Our Customers. Fuelled by Innovation. The focus for this SWS is to find out what’s fuelling you and specifically what’s fuelling your bio?
On The Cutting Edge - 25 Great Sales Tips To Build Commissions Now & Always
Apr 11, 2012
It’s been 25 years since Canadian Traveller started delivering destination information to Canadian travel agents and I think it’s worthwhile to look back and take stock of the changes we’ve all experienced and to contemplate where we all sit and think about marketing and selling travel in the present day.
Take 2 & Call Me In The Morning - Timely Tips To Tee Up Some New Sales With Tablet Devices
Mar 2, 2012
Are you ready for the next buzz word that will require your attention? Yes of course you are. You know about E-Commerce (electronic) and you know about F-Commerce (face-to-face) and you know about M-Commerce (mobile) and so now there’s one more coming at you fast and furious, just like the...
Appy New Year - Selling Your Smart Phone Know-How To Your Clients
Jan 27, 2012
I haven’t decided yet. It’s a matter of sticking with my old world phone or cranking it up a social notch and buying a smarter phone than my current one. The iPhone is on the front burner at the moment.
Ask & You Will Receive - Polling Your Clients Is The First Step To Success In 2012
Dec 21, 2011
Wondering what 2012 will bring? I’m sure you are. One thing you can rely on – all you need to know is perched right now in the hearts and minds of your existing customers. All you have to do, to start planning your Success Strategy for 2012, is to access...
Come Fly With Me - Making Money On The Latest Airline Buzz
Nov 25, 2011
Well what could be better? You’ve just been handed a couple of wonderful leg-ups in term of marketing ideas, words and phrases and TV shows.
The Ultimate New Niche? - Tap Into MMA & Fight For More Commissions
Oct 26, 2011
If you are trying to find a new niche that will put you way out there, perhaps a little too far, or even in the third left field to the right – I’ve got one for you. Read on.
Where In The World? - The World Is Your Product, Study It Well
Sep 30, 2011
The discussion is still on about how many countries there are in the world and the number moves from 190, 195, up to 200 then 210 and in some world traveller association circles the number rises to an incredible 800. This number mashes together countries, territories, islands and all sorts...
Change Your Tune - Don't Lose Focus On What You're Selling & Who You Sell It To
Aug 11, 2011
By Steve Crowhurst, CTM This month I delivered a Power Speaker workshop at the Vacation.com conference in Las Vegas. On the way home via Calgary I had a wait at the gate. I was tired and not really into tapping my laptop, so I looked around as I often do to...
It's Not Who You Know… - Going Social Means It's How Many You Know
Jun 17, 2011
That’s an old one isn’t it? It’s not who you know, it’s what you know! Or was it the other way round? It’s not who you know, it’s who knows you! Aha, I think that was it – nope, that was an updated version. I got it. It’s not what...
Gen Next - Restock Your Team With Passionate Youngsters You Have Sold On The Business
May 24, 2011
What are we going to do? We’re losing old timers and we’re losing faith. Where are all those travel agents who are supposed to be lining up to fill the shoes of those about ready to retire? Where are those who are passionate about travelling the planet – people like...
Tech-Savvy Marketing - How To Use I-Pads & FaceBook To Generate Viral Referrals
Apr 20, 2011
For some agency owners and travel counsellors the digital world is getting all a bit too much. For those who like to live and market on the edge, life is getting very exciting. Almost every day we hear or read about some new technology that puts the last version back...
Smelling The Roses - The of Art of Selling SLOW Travel
Feb 23, 2011
Isn’t it time we all relaxed a little? I think so. Life just zips along and suddenly you’re staring into your bucket with an incomplete list. You had things to do, places to see, people to meet. Well one thing’s for sure – we can’t do it all. What we...
Up, Up & Away - Turn Airline Seats Into Hot Commission Generators
Feb 23, 2011
Despite all the economic challenges and the recent H1N1 virus, spread more by the media than by contact, coughing or the wee piggies themselves, that ole airline seat is still top of the list for getting from A to B. One forecast states that the global airline industry will reach...
The King & EYE - Hop Aboard The Royal Wedding Bandwagon & Earn
Jan 13, 2011
Yes it’s true. I’ve been keeping an eye on the future King William and of course the other eye is on Kate! If you don’t like Royalty I’m sure you love royalties – so read on. Now is the time to start planning your wedding and honeymoon strategy. Why not?
The Rules Of Engagement - A Workplace Code Of Conduct To Live By
Dec 13, 2010
Going into 2011 what will be your rules of engagement? What will keep your team focused on selling your preferred destinations, preferred suppliers and giving you the best of themselves? You know it’s a little tougher out there these days.
Socialize Or Monetize - The Truth About Twitter, Facebook & Your Business
Nov 23, 2010
WOW! What was that number? 19 million Canadians are on Facebook. Holy friend-me! Now wouldn’t that be something to chase? Or would it? Should you Facebook or should you not?
Out Of The Pigeon Hole - Look Beyond The Obvious & Sell All Niches In All Destinations
Oct 27, 2010
CT is all about delivering destination knowledge so that you can top up the old brain with new and exciting information that then becomes your sales script for when you target a customer or they target you.
Where In The World Have You Been? - Making Money Off Your Own Travel Experiences
Oct 5, 2010
Whenever I lead off a workshop I always like to challenge my audience with a “where have you been?” question. Prior to that question I usually make a statement that goes something like this: “I’ve been to 40 plus countries, who can beat that!” I say it as if I’m...
The Benefits Of Selling Features - Learn To Sell Features: Your Benefit Will Be More Money
Aug 29, 2010
Yeah I know, I’ve got it all back to front. But then again, we are supposed to be thinking outside the usual aren’t we? There is a time and place to sell features and there are plenty of benefits to doing so. In the world of well travelled people who...
The Bucket List March 2008 - Selling “Do It Now” Travel
Aug 25, 2010
This is a gimme. I’m sure those of you who are fleet of “make-a-buck” creative thinking are all over this. The movie called The Bucket List (http://thebucketlist.warnerbros.com/) could be a winning niche market.
Must Do Marketing - And When To Do It
Aug 16, 2010
Throughout the year every counsellor is thinking of how to get business, right? Err, hello! You…yes you…I saw you look away. You thought I wouldn’t catch that dodgy eye movement didn’t you?
Let's Rake It In Like Everyone Else - Following The Find-A-Buck Strategy
Aug 13, 2010
Pretty soon you’ll be advising clients how to save on airline baggage fees by wearing all their clothes in a layered fashion. How many suits can a man wear at one time? Can a female flyer sport five dresses and ten blouses? I’ve got a mental image forming – I’m...
Back To The Future - Developing Ancillary Sales
Jun 29, 2010
There seems to be a lot of chatter in the vendor community, especially among the airlines, about how to maximize revenues from ancillary sales – something travel agents have done for years. As I read recent articles about this push, I thought it a good idea to give our retail...
Full Disclosure Selling - Ditching The Fine Print
Jun 28, 2010
Every so often, an industry player stakes their claim and things change. Back in the ’80s it was Uniglobe that created the concept of ‘limited product/maximum revenue’ that helped move the trade towards working closely with a small number of preferred suppliers and focusing sales for greater returns. In the...
Your Career is YOUR Responsibility - Take Charge & Boost Your Job Performance
Jun 28, 2010
Whether you’ve just joined the industry, changed departments, been promoted, taken on a new role or been advised to ‘suck it up and make it happen’, it’s always good to revisit a few past, present and future truths about holding down a travel trade position.
Are YOU Dancing With The Stars? - Routines For Becoming A Sales Champ
Jun 28, 2010
By the time you read this, the star dancer has been announced, made a speech and waltzed off with the sparkly globe. So here’s the question for January 2008 – what did you learn, other than where to put your left foot, when trotting after a fox? Tell me you...
Sell Me On Social - Looking For Sales In Online Places
Jun 28, 2010
a know I love it all. Anything creative and related to the business of travel that can generate a new sale, I’m there in the front row. Tell me more. Show me how. I’ll go from there. Turn it to my own use and generate some Web 2.0 moola. There’s...
SHAM WOW Service - It's Always Worth Polishing Your Service
Jun 25, 2010
My wife and I had purchased nine, small California Lilac plants to extend the hedge in the front garden. At ten bucks each we could add a living fence between us and our neighbours. All smiles at the garden centre when we bought them. All growls when we returned with...
Think Luxe, Sell Luxe - Top-End Products Reap Top-End Commissions
Jun 25, 2010
How could there be a luxury market when the world continues to experience economic challenges, climatic disasters, eco-disasters, war and starvation? Well, the answer is this – the luxury market is there, has always been there and will continue to be there as and when you can build and boost...
Customer Service Situations Part Deux: Jose - Making More By Selling More
Jun 24, 2010
In Toronto recently, needed food, went to the café in the hotel...walked in and waited by the counter to be seated as the sign advised. A customer was paying her cheque, the person behind the counter acknowledged me with a nod and asked “How many?” and then that was it.
Spring Clean Your Site - Delivering Marketing, Merchandising & Customer Service Via The Web
May 1, 2010
I’ve been touring quite a few agency websites recently looking for one or two corkers. And there are one or two corkers for sure. There are also, unfortunately, an awful lot of mediocre, ho hum, lame duck sites that need a spring clean.
The SKYpe's The Limit -
Apr 1, 2010
You know from previous articles and my workshops that I like Skype. I have worked with travel agents and suppliers alike suggesting they use this wonderful and FREE tool to enhance their customer relations, agent relations and to develop group business or make sales calls, or run a training session...
It's About The Service
Mar 1, 2010
As I go about my business I am always pulled into customer service situations that we can all learn from. Here’s a recent batch and all from the same week if you can believe it.
Put Your Stamp On This Niche - Posting More Commissions Is Easy
Feb 1, 2010
Stamps? Postage stamps? Are they still used? Does anyone care? Well I do for one and I’ve cared about stamps since my time in the post department at Horizon Holidays, Hanover Street, London, UK where I started my travel trade career. Back then I would collect the stamps from overseas...
About Us Marketing - Tell Your Story Well On Your Website
Jan 1, 2010
If you have a website then chances are you have the standard tabs and links ranging from Home to Contact Us. Somewhere between the Home and Contact Us tab is the About Us tab, where as a consumer I can read all about the people who would be planning my trip...
A Roller Coaster Ride - Click The Turnstiles To Theme Park Sales
Dec 1, 2009
The last couple of years have been a roller coaster ride for theme parks across the continent and around the world, too. However, what goes down, must come up! And so it is with theme parks as they head into 2010. The year 2009 had slight increases over 2008 and...
The Simple-Ology Service Model - Simplify Your Agency Service Model & Win More Business
Nov 1, 2009
As I travel I am always learning from my own service experiences. Many times I will not complain as I truly want to experience the full on “no service for you” package. Some service situations are small in issue but big on the repeat scale as in, “Let me tell...