CT Magazine's Jenn Larsen got married at the Melia Varadero last January with 45 of her friends and family in attendance and has compiled top four reasons she and her husband chose a destination wedding in Cuba. Here's what she had to say:
1. It offered a price point that was inclusive of all of my guests, from university-age singles to our more discerning senior relatives. Plus, those who wanted more luxury were able to upgrade to The Level.
2. It was positively reviewed by thousands of travellers on TripAdvisor.com, consistently ranking among the five-star properties.
3. The incentives, free wedding package and wedding couple upgrades were very competitive.
4. We were presented with enough photography to visualize getting married there.
Use this intel to sell:
You need to address two things with your clients a) the wedding experience; and b) the guest experience.
As a bride I was reassured that the Melia properties have a great reputation for hosting destination weddings. As a friend/daughter/sister, I carried the burden of dictating a holiday for my nearest and dearest. Not only are couples asking guests to take time off work and travel internationally, $1,500 or $2,000 is no flippant expense. Luckily, as an agent, demonstrating the value of Melia properties is an easy one.
Travel agents will be pleased to know that wedding planning with Melia is done with a dedicated point person based in Canada, so there is no need to contact the hotels directly. Melia says this is one of its biggest assets when it comes to destination weddings, as no other chains offer it. E-mail email@example.com.